How competitor price monitoring works
From catalogue to confident pricing in four steps. Every step is built in; there’s nothing to wire together.
Connect your catalogue
Import your range from Shopify, a feed, or a spreadsheet. Your SKUs, RRPs and current prices come across in minutes. No scraper to configure, no competitor spreadsheet to keep current.
AI-matched against the market, daily
Our indexer reads competitors' public product pages every day across Australian retailers. AI matches your products to every competitor, even when SKUs, brands or product titles differ, so coverage stays high without anyone hand-mapping a thing.
Repricing rules → Raise / Reduce / Hold
Set a rule once — stay X% below the market, never under cost, protect RRP — and Follow the Market recommends a Raise, Reduce or Hold on every product, with the competitor evidence behind it.
Alerts & reports when the market moves
Get a heads-up the moment a competitor drops a price, plus weekly reports on where the market is moving, so you act on what matters and skip the noise.
Stop guessing on price. Grow margin with the market.
Most retailers reprice on gut feel or once-a-quarter manual checks. By then the market has moved. Follow the Market gives you the whole picture every day, so you lift prices where there’s headroom and only cut where a competitor forces it.
Your whole range, side by side with every competitor
Every product, your price, the market’s range, and the move we recommend, all in one view.
Simple pricing that scales with your range
Three plans, priced to your catalogue size. Book a quick call and we’ll match you to one.
Starter
For small ranges getting started with price monitoring.
Growth
For growing retailers who reprice actively.
Scale
For large ranges and multi-store groups.